One of the most recognized digital retailers came to Audiology wanting to drive traffic to their online store promoting a Valentines Day special. In order to achieve their goals, the retailer needed to ensure they were opti- mizing their media campaign to only reach the most qualified listeners with relevant messaging, and employ a media mix strategy that would break through the Valentines Day clutter.
Audiology understands the retail challenge of breaking through to consumers during the busy Valentines Day holiday, and its digital audio marketplace is an ideal place for a highly targeted campaign to shine. Marketers need to place themselves at the forefront of where customers are spending the majority of their time, which we know is on mobile listening to audio. The retailer utilized Audiology and robust audience capabilities in order to stay top of mind during Valentines Day and beyond.
The Retailer and Audiology employed a high impact, data driven, audio solution with consumer lifestyle targeting at the forefront. By levering an audience base of over 160 million unique listeners, Audiology created a custom audience segment comprised of the retailer's core demographic to ensure their campaign was optimized to reach only those most qualified. And another to amplify messaging, the retailer employed an Offer Code to ensure they were driving and measuring sales.